San Diego's Platt Wealth Management answers to clients, not commissions
Independent. Fee-only. No commissions, no off-the-shelf model portfolio — and a perfect 5.0 across 22 Google reviews.
Platt Wealth Management runs an independent, fee-only advisory practice out of an office on Camino del Rio North in Mission Valley. Jeff Platt founded it and leads it. The motto is three words — Dream. Plan. Do. — and the firm built its whole practice on the gap between the first word and the second.
Fee-only is the part that matters. The firm earns nothing on commission. It's paid by its clients, not by the products it recommends, which strips out the conflict that has shadowed the industry for decades. Asset-management fees start at 0.90% and tier down to 0.30% as a portfolio grows. Standalone financial planning runs $3,000 to $5,000. Investment management carries a $500,000 minimum; planning has none. Platt himself holds the CFP, CFA, JD and LLM credentials — a deep bench of planning, investment and tax-law training for a boutique.
Built for every stage
The client list reads like a cross-section of San Diego's earners: business owners and executives, families and retirees, young professionals just starting out. The services widen to match. Beyond investment and wealth management, the team handles financial and retirement planning, tax strategy, estate and legacy planning, insurance and risk, and the philanthropic work most firms skip — charitable giving structures, donor-advised funds, Social Security and pension timing. Nothing off the shelf. The firm runs a data-driven approach to asset allocation, grounded in discipline, research and a long-term view rather than a single model portfolio.
Five stars, and not one short
The reception has been emphatic. Platt Wealth Management holds a perfect 5.0 across 22 Google reviews, and has been named among San Diego Magazine's Best Five Star Wealth Managers. In a field where trust is the entire product, that's harder to earn than any quarter's return. For San Diegans deciding whether to hand their financial life to a firm that answers to them and not to a commission, Platt makes a credentialed case.
Find the team at 3838 Camino del Rio North, Suite 365, in San Diego. Call (619) 255-9554, or start at plattwealthmanagement.com. Dream. Plan. Do. — in that order.